Maria Storms Armstrong is recognized as an innovative coach who inspires her clients’ growth by holding a safe space for them to investigate their reality and to take ownership of implementing their goals. Maria uses an ontological approach—how we know what we know—to assist her clients making distinctions to identify, prioritize and allocate personal resources to reveal options and pathways to desired outcomes.

Fundamental to Maria’s coaching philosophy is that being of service clarifies direction in one’s personal and professional life. Being of service—to oneself and to others—capitalizes the power of intentionality to manifest desired results.

A history major at Princeton University, Maria understands how each person can tap into their own rich history to inform the present. As a lifelong athlete and coach of multiple sports, Maria is also an entrepreneur, having founded and managed two businesses in the architectural and construction arenas. She accomplished this while raising two daughters who are now pursuing their own careers after obtaining bachelor’s and master’s degrees.

In the process, Maria became a member of “the sandwich generation,” simultaneously nursing an infant and nurturing her toddler while caregiving her mom to rehabilitate from a brain aneurysm.

Maria experiences how “life can be stranger than fiction,” founding an inclusive “not in our town” non-profit organization promoting justice in protest of violence perpetrated toward her own family and community due to differences in beliefs around religion, race, gender and sexual preference.

Maria continually pursues her passion as a trainer and ski pro, currently with the Ski and Snowboard School of Aspen Snowmass in the winter, and a bike coach with the Snowmass Bike School in the summer. Her guests include world leaders and international business magnates, military veterans, women’s professional organizations, three generation families, skiers with cognitive and visual disabilities, and her colleagues in the locker room.

In her spare time Maria dabbles in the performing arts as a Thriller Flashmob dancing zombie, and singing (true) alto with the Aspen Choral Society. Several books set on her bedside table, the reading of which fuels her dreams as she transitions at the end of the day.

Maria observes the more agilely we adapt our mindset to being of service—to ourselves and to others, the more agilely we connect with community. This ability to shift perspective is a key to thriving in our personal and professional lives.

Partner with Maria to design the life you desire!